Natural Vitality CALM x Biostrap Labs Study Confirms DEEPER SLEEP & LESS stress with Natural Vitality CALM
Natural Vitality CALM x Biostrap Labs Study Confirms DEEPER SLEEP & LESS stress with Natural Vitality CALM

Study results with Biostrap Labs show Natural Vitality CALM Magnesium Powder helps reduce perceived stress and improves sleep.

Study results with Biostrap Labs show Natural Vitality CALM Magnesium Powder helps reduce perceived stress and improves sleep.

STUDY METHODOLOGY

STUDY METHODOLOGY

WHAT: Measure the efficacy of Natural Vitality CALM Magnesium Powder in improving sleep quality and overall stress reduction. WHO: A sample of 65 healthy  people, 35 to 60 years old.
HOW: One serving of Natural Vitality CALM Magnesium Powder was taken nightly within 30 minutes of sleep for four weeks in participants’ regular home environment. Eight-week study evaluating the impact of Natural Vitality CALM Magnesium Powder on sleep a
HOW: One serving of Natural Vitality CALM Magnesium Powder was taken nightly within 30 minutes of sleep for four weeks in participants’ regular home environment. Eight-week study evaluating the impact of Natural Vitality CALM Magnesium Powder on sleep a
WHAT: Measure the efficacy of Natural Vitality CALM Magnesium Powder in improving sleep quality and overall stress reduction. WHO: A sample of 65 healthy  people, 35 to 60 years old.
HOW: One serving of Natural Vitality CALM Magnesium Powder was taken nightly within 30 minutes of sleep for four weeks in participants’ regular home environment. Eight-week study evaluating the impact of Natural Vitality CALM Magnesium Powder on sleep a
HOW: One serving of Natural Vitality CALM Magnesium Powder was taken nightly within 30 minutes of sleep for four weeks in participants’ regular home environment. Eight-week study evaluating the impact of Natural Vitality CALM Magnesium Powder on sleep a

KEY STATS AT-A-GLANCE

KEY STATS AT-A-GLANCE

55% said it improved their sleep2*
18% less perceived stress  upon waking in the morning2
54% immediate positive effects as reported by participants2
55% said it improved their sleep2*
18% less perceived stress  upon waking in the morning2
54% immediate positive effects as reported by participants2

55%

said it improved
their sleep²*

18%

less perceived stress 

upon waking in the morning²*

54%

immediate positive effects 

as reported by participants²

HELPS WITH
OCCASIONAL STRESS

Reduces perceived stress by 18% when waking up2* Reduces perceived stress by 15% over an entire day2*
PERCEIVED STRESS LEVELS Chart indicates how participants perceived feeling less stress not only while taking Natural Vitality CALM, but also for four weeks after stopping, indicating ongoing benefits.

Chart indicates how participants perceived feeling less stress not only while taking Natural Vitality CALM, but also for two weeks after stopping, indicating ongoing benefits.

HELPS WITH OCCASIONAL STRESS

Reduces perceived stress by 18% when waking up2* Reduces perceived stress by 15% over an entire day2*
PERCEIVED STRESS LEVELS Chart indicates how participants perceived feeling less stress not only while taking Natural Vitality CALM, but also for four weeks after stopping, indicating ongoing benefits.

Chart indicates how participants perceived feeling less stress not only while taking Natural Vitality CALM, but also for two weeks after stopping, indicating ongoing benefits.

HELPS WITH
SLEEP QUALITY

Study shows a statistically significant improvement in total sleep time and deep sleep across all participants.

55% said it improved their sleep2* Improved total sleep/ sleep duration with continued use over four weeks1*
SLEEP DURATION Both “good” sleepers and “bad” sleepers (defined by Biotstrap device metrics, such as heart rate) experienced an increase in overall time asleep as well as time spent in deep sleep.

Both “good” sleepers and “bad” sleepers (defined by Biostrap Sleep Score including heart rate variability) experienced an increase in overall time asleep as well as time spent in deep sleep.

HELPS WITH SLEEP QUALITY

Study shows a statistically significant improvement in total sleep time and deep sleep across all participants.

55% said it improved their sleep2* Improved total sleep/ sleep duration with continued use over four weeks1*
SLEEP DURATION Both “good” sleepers and “bad” sleepers (defined by Biotstrap device metrics, such as heart rate) experienced an increase in overall time asleep as well as time spent in deep sleep.

Both “good” sleepers and “bad” sleepers (defined by Biostrap Sleep Score including heart rate variability) experienced an increase in overall time asleep as well as time spent in deep sleep.

The Connection Between Magnesium & Sleep

A balanced mood and getting proper rest are critical for your mental wellbeing. By aiding in relaxation, magnesium can help to relax the body and mind to prepare for a restful night's sleep.

Mood Promotes a healthy response to stress Sleep Helps your body
& mind relax into restful ZZZs
The Connection Between Magnesium & Sleep

A balanced mood and getting proper rest are critical for your mental wellbeing. By aiding in relaxation, magnesium can help to relax the body and mind to prepare for a restful night's sleep.

Mood Promotes a healthy response to stress Sleep Helps your body
& mind relax into restful ZZZs

WHAT WE HEARD

In addition to collecting biological markers, researchers collected self-reported results from participants, including...

79% product satisfaction (7.85/10 product satisfaction rating)1,2. 54% felt they noticed immediate positive effects1,2. 24% reported lasting  positive effects1,2

WHAT WE HEARD

79% product satisfaction (7.85/10 product satisfaction rating)1,2
54% felt they noticed immediate positive effects1,2
24% reported lasting  positive effects1,2

WHY MAGNESIUM MATTERS

75% of Americans are deficient in magnesium, according to the WHO.
1 in 3 adults don’t get enough sleep, according to the CDC.
Every serving of Natural Vitality CALM Magnesium Powder has at least  325 mg of magnesium.

WHY MAGNESIUM
MATTERS

75% of Americans are deficient in magnesium, according to the WHO.
1 in 3 adults don’t get enough sleep, according to the CDC.
Every serving of Natural Vitality CALM Magnesium Powder has at least  325 mg of magnesium.
CALM powder

FIND YOUR CALM

Sip your way into relaxation and good sleep with CALM powder. Simply add water, watch the fizz and enjoy. 

FIND YOUR CALM

Sip your way into relaxation and good sleep with CALM powder. Simply add water, watch the fizz and enjoy. 

CALM powder
woman drinking Calm Mind

ABOUT NATURAL VITALITY

Since 1982, Natural Vitality CALM has been providing mood support and relaxation through the power of magnesium.*

From powders to gummies to capsules, we have options to help the whole family feel relaxed and refreshed. Our products are formulated specifically to help support mental wellbeing and healthy magnesium levels while delivering a calm you can feel.

woman drinking Calm Mind

ABOUT NATURAL VITALITY

Since 1982, Natural Vitality CALM has been providing mood support and relaxation through the power of magnesium.*

From powders to gummies to capsules, we have options to help the whole family feel relaxed and refreshed. Our products are formulated specifically to help support mental wellbeing and healthy magnesium levels while delivering a calm you can feel.

¹Results from a 65 participant study commissioned by Natural Vitality with Biostrap Labs, 2022.

²Based on the responses to a satisfaction survey completed by 46 of the 65 participants 

Natural Vitality CALM x Biostrap

Biostrap Labs Study Confirms

 DEEPER SLEEP 
& LESS STRESS

with Natural Vitality CALM

Natural Vitality CALM x Biostrap

Biostrap Labs Study Confirms

 DEEPER SLEEP 
& LESS STRESS

¹Results from a 65 participant study commissioned by Natural Vitality with Biostrap Labs, 2022.
²Based on the responses to a satisfaction survey completed by 46 of the 65 participants