Natural Vitality announced that its anti-stress drink Natural Calm has entered its fourth year as the best-selling magnesium supplement in the natural products market.
The company’s president, Ken Whitman, credits this to Natural Calm’s bioavailability. “Because of its high level of solubility, Natural Calm is an excellent way to replenish magnesium daily,” said Whitman. “We constantly hear from our customers how well the product works for them. They naturally tell their family and friends, and this results in more retail sales. Due to the fact that magnesium is involved in more than 300 biochemical reactions in the body, it’s hard to find any one supplement that can improve how you feel in such a variety of ways as magnesium. It’s truly the super mineral.”
In 2009, Natural Vitality introduced organic flavors (raspberry-lemon, orange and sweet lemon) to the Natural Calm line. “We did this as a product upgrade at no cost to the consumer,” said Whitman, “because we believe, when possible, organic is the best way to go.” Natural Calm flavors also include organic stevia.
