Natural Calm Wins 2014 Vity Award

Natural Vitality is proud to announce the receipt of a Vity Award of Excellence for its best-selling magnesium supplement Natural Calm®. The Vity Awards, sponsored by Vitamin Retailer magazine, honor the natural product industry’s top-selling products based on a nationwide survey of retailers.

Magnesium is an essential mineral, critical to the function of over 300 biological processes in the body. An estimated 80 percent of people in the US do not get their minimum daily requirement of magnesium, due both to poor dietary habits and to industrial chemical-based farming having depleted the soil of much of its mineral content.

“This award is a validation of the importance of magnesium in overall health, and also of Natural Calm as an efficient and effective delivery system,” commented Natural Vitality president Ken Whitman. “We are proud that Natural Calm has been recognized by retailers for the second year in a row.”

Carolyn Dean, MD, ND, a leading expert on magnesium and author of the bestselling book The Magnesium Miracle, points out that 100 years ago Americans received 500 mg of magnesium daily from food cultivated in rich soil, yet this has declined to approximately 150 mg today. Her research connects the dots between magnesium deficiency and many health problems, and clearly illustrates the dramatic improvements produced with magnesium supplementation.

“Consumers are telling retailers that Natural Calm is very helpful to them,” Dean said. “I love the fact that people receive a wonderful source of magnesium when they take Natural Calm, and it makes my job easier, since I recommend it to everyone.”

Natural Calm is available at all leading natural product retailers and e-tailers in original (unflavored) and organic raspberry-lemon, organic orange, and organic sweet lemon flavors.

Natural Vitality is committed to the highest standards in its premium line of vitamins, minerals, and nutrient-dense food-based supplements promoting heart and bone health, performance, endurance and anti-aging. The company’s commitment is also reflected in its Natural Revitalization environmental action initiative, which actively supports organizations that improve personal, societal and environmental conditions across the planet.