NATURAL VITALITY MISSION STATEMENT
To provide premium and efficacious products that have a valid and unique reason for being. Our mission is not to compete but to fill a need that has not been met or to meet a need that has not yet been recognized. Our objective in producing and marketing products is to make life easier for our customers and help lessen stress in their lives. Our view of health is that all departures from wellness have stress at their root. Our approach is proactive on a product-specific basis but is also more broadly focused through our Calm Earth Project (formerly our Natural Revitalization program) which began in 2007 and through the print and web-based publication of our award-winning Organic Connections magazine (now in its eighth year) which is aimed at inspiring calm, creative & conscious living.
Natural Vitality was founded in 1982 by Peter Gillham, developer of Natural Calm. Today, Natural Vitality is an Austin-based international purpose-driven company committed to healthier and happier living. Owned and operated by partners Ken and Susan Whitman and Justin Farmer, Natural Vitality has developed a line of best-selling supplements based on research and formulated to produce a noticeable result. We also believe that real, lasting health requires the creation of a sustainable environment and locally-based food system.
For our dietary supplements, we seek out organic plant-based ingredients wherever possible. All the fruits and vegetables we use are organically grown. The agave, stevia, and fruit flavorings are organic as well. This not only assures customers of no pesticide residues and no GMO ingredients but also provides financial support to organic farming.